Freetrade vs Traditional Investing: Which Wins in 2025?
- 31 Mar, 2025

Investing in 2025 is hotter than ever, but should you go with a slick app like Freetrade or stick to traditional platforms? I’ve broken down the pros, cons, and three top platforms to help you pick the winner for your wallet. Whether you’re a newbie or a seasoned saver, let’s figure out what’s best for your money goals!
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Freetrade vs Traditional Investing: The Showdown
What’s Freetrade All About?
Freetrade’s the cool kid on the block—commission-free trading via a snazzy app. It’s got over 1.5 million UK users hooked with its low-cost vibe.
Why People Love Freetrade:
- No Trading Fees: Buy and sell UK stocks without a penny in commissions.
- Fractional Shares: Snag a slice of pricey US stocks (like Tesla) for as little as £2.
- Easy Peasy: App-based, beginner-friendly, and quick to set up.
The Catch:
- Limited Range: No bonds or mutual funds—stocks and ETFs only.
- Monthly Fees: ISAs (£5.99/mo) and SIPPs (£9.99/mo) add up if you’re investing small.
- FX Fees: 0.99% currency conversion on US stocks (drops with higher tiers).
Traditional Investing: The Old-School Way
Think Hargreaves Lansdown or AJ Bell—platforms with decades of clout and a full buffet of investment options.
Why People Stick with Tradition:
- Variety: Stocks, bonds, funds, trusts—everything’s on the table.
- Research Tools: Deep insights and calculators for savvy investors.
- Trust Factor: Long track records and top-notch customer support.
The Downsides:
- Fees Sting: £5–£12 per trade can eat into small investments.
- Complexity: Overwhelming for newbies with all the bells and whistles.
- Minimums: Some require bigger starting sums.
3 Top Platforms to Grow Your Money in 2025
1. Freetrade – Best for Beginners
- Why It Rocks: Zero commissions, fractional shares, and a slick app.
- Best For: Small investors dipping their toes in.
- Cost: Free basic account; £5.99–£9.99/mo for ISA/SIPP.
- Try it at Freetrade.
2. Hargreaves Lansdown – Best for Variety
- Why It Rocks: Tons of options plus expert research.
- Best For: Serious investors with bigger pots (£50k+).
- Cost: 0.45% on funds (capped), £11.95/trade.
- Check it out at Hargreaves Lansdown.
3. AJ Bell – Best Middle Ground
- Why It Rocks: Balances cost and choice with a solid app.
- Best For: Mid-range investors (£10k–£50k).
- Cost: 0.25% on funds, £9.95/trade.
- Explore it at AJ Bell.
Which Should You Choose?
- Go Freetrade If: You’re starting small, love mobile ease, and want to dodge trading fees.
- Pick Traditional If: You’ve got more to invest, crave variety, and don’t mind paying for tools.
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Frequently Asked Questions (FAQs)
Q: Is Freetrade cheaper than traditional platforms?
A: For small trades, yes—zero commissions beat £10 fees. But ISAs get pricey with small pots.
Q: Can I lose money investing?
A: Yup, all investing carries risk—your cash could shrink, not grow.
Q: Which platform’s safest?
A: All three are FCA-regulated with £85k FSCS protection—your money’s secure if they flop.
Final Thoughts
Freetrade’s a dream for low-cost starters, while traditional platforms like Hargreaves Lansdown and AJ Bell flex muscle for bigger players. Test the waters with Freetrade if you’re new, or go traditional for the full toolkit. Either way, 2025’s your year to make your money work harder!
Happy investing!